2015 HONORABLE MENTION
Category: BEST MARKETING CAMPAIGN
Pieces: Eagle Scout Gathering save-the-date postcard, program, videos.
SAVE-THE-DATE POSTCARD –
Front features Normal Rockwell’s depiction of a mother pinning the Eagle Scout Award on her son as the father and Scoutmaster look on.
Back lists highlights of the upcoming gathering, signup details, bio on our guest speaker Rick Cronk, and mentions two short videos on our website of a 101-year-old Eagle Scout from our council talking about Scouting in his day and the relevance of Scouting today. See the videos.
EAGLE GATHERING PROGRAM –
Outside features the same Norman Rockwell painting as on the postcard cover. The back lists the Class of 2013-14 Eagle Scouts from the Pacific Skyline Council.
Program inside lists the program agenda, special award recipients, Eagle Oath & Charge, and bio on our guest speaker Rick Cronk.
VIDEO #1 –
VIDEO #2 –